How to get started on LinkedIn - A beginner guide to personal branding

Does the idea of starting a personal brand on LinkedIn terrify you?

When I started as a freelancer, I was worried about how I could stand out compared with the millions of professionals on LinkedIn.

What could I say that wasn't already said? How could I grow a following?

All these questions lingered until I posted on LinkedIn, and everything changed. Creating a personal brand on LinkedIn wasn't scary; it was fun, enlightening and a vital part of growing my online business.

Creating a personal brand on LinkedIn helped me find brilliant opportunities, build vital connections and showcase myself as an expert in copywriting and social media.

If you're anxious or have no idea where to begin, here's my step-by-step guide on the positives of creating a personal brand, how to get started on LinkedIn and some fab content ideas.